Capabilities Assessment
and Evaluation
Strategic Alignment and Implementation
Team Development and Coaching
Process Improvement
What We Do
Crossbeam Industrial Marketing acts as a foundational support system for manufacturers seeking to strengthen their marketing strategies. We bridge the gap between sales and marketing, align strategic initiatives with business goals, and provide the comprehensive leadership necessary to hold everything together.
Just as a crossbeam ensures a structure is built to last, we build marketing strategies and teams that support long-term growth, resilience, and market impact.
Why Choose Us
At Crossbeam, we have deep experience in manufacturing and industrial environments at various stages of growth and change, as both in-house leaders and consultants. We understand what it takes to help your marketing team align to your business goals and support them as they grow their capabilities. We are the right partner to help evaluate, align, or structure your marketing efforts if any of the following scenarios resonate with you.
Corporate Change
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Ownership or leadership transition
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Private equity investment/analysis
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Management restructuring
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Acquisition or merger
Market Opportunity
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​Sales channel change or addition
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Geographic or territory expansion
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New product launch
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Industry targeting
Functional Alignment
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Sales and marketing misalignment
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Stagnant product marketing efforts
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Need for department accountability
International Subsidiary
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Localization of global strategy
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Adaptation of campaigns
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Alignment and communication
Department Growth
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Current resources at capacity
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Roles and processes need definition
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Gaps in marketing reach